Marc Shur
  • Introduction

  • Bio

  • Publications

  • Links

Sign Language by Marc Shur

“I’ve always been drawn to old things—the worn, the distressed, the forgotten”, says Marc Shur of his fascination for old advertising signs. “Many of the signs I’ve photographed are virtually invisible to most people. They pass them every day but they don’t really see them. Their colors have faded, their paint is peeling and they can’t compete with all the new, shiny things around them.”

These signs from days gone by take us back to the beginning of advertising, to the consumer culture of the fifties and sixties with its still undelivered promise of prosperity. Shur’s search took him across the whole of Southern California, where he captured signs from old gas stations, motels, diners, and burger bars. Authentic symbols of the American Way of Life.

Like Ed Rusha before him, Marc Shur turns the signs into heroes of the past. Removed from their urban context they become visible again, a fascinating array of classical typography and retro-design. “I strive for a sense of hyperrealism and a graphic feel in my photographs, wanting the signs to be larger than life, appearing much bigger and important than they do in real life. I want people to see the colors and details as if they were standing just a few feet away.”
Bachelor, Advertising/ Marketing, San Jose State University, San Jose, USA
Since 2002Freelance Advertising Art Director/ Designer
2006„Ad Barn“, own advertising agency
Lives and works in Los Angeles, USA

Awards (Selection)

1993 – 1995Addy American Advertising AwardWeb
1993 – 1995Telly Advertising Award

Essays/Articles (Selection)

Digital Photography Magazine, September 2012
New York Institute of Photography, August 2012
Imprint, July 2012

> read more
< read less
Wish list 0
This work has been added to your wish list
Cart  0
Added to cart
Removed from cart
LUMAS Art News: Cover to cover inspiration.

In the LUMAS Art Magazine, you’ll find hand-picked new discoveries, the latest works, and a lot more. Request a free copy now delivered to you at home.

The LUMAS Newsletter. Always up to date.

Be the first to find out more about our new art, special promotions, and recommendations from the LUMAS Curators. You can also look forward to invitations to exclusive art events in your LUMAS gallery.
Mr. Ms.
Art Magazine Newsletter
Opening Receptions and events in your LUMAS gallery.
Exclusive works of art, only available for a few days.
And the LUMAS Magazine, sent to you for free at least once a year.

Bring art into your life!

Thank you for your interest in LUMAS!

Sign up now for the free LUMAS Magazine, packed with new editions and background information about artists and their works, sent to your home for free at least once a year!

Please complete the fields marked in red.

Mr. Ms.


//fill search fields on main stage Select your language