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About Joachim BaldaufJoachim Baldauf’s work has an immediate effect on the viewer. His charismatic black & white shots stand out for their rawness and subtle irony – unmistakable hallmarks of the Berlin-based photographer. Here, the models are more than a mere means of presenting fashion – humans are presented as individuals in all their multi-faceted glory. With its artistic nature, fashion photography
BACKGROUND INFORMATIONJoachim Baldauf’s work has an immediate effect on the viewer. His charismatic black & white shots stand out for their rawness and subtle irony – unmistakable hallmarks of the Berlin-based photographer. Here, the models are more than a mere means of presenting fashion – humans are presented as individuals in all their multi-faceted glory. With its artistic nature, fashion photography intentionally crosses the boundary between commercial and fine art. It is a concept that is revolutionising the German fashion industry from the bottom up, and it’s no coincidence Baldauf is considered Germany’s leading contemporary portrait and fashion photographer.
The artist’s 2015 collaboration with a select group of internationally renowned illustrators is both innovative and unconventional. A series of diptychs put graphic reinterpretations of Baldauf’s remarkable photography side by side with his photos. The results could not be more stunning, allowing us to look at his work in a completely new light, whether it is the muscular Darth Vader as depicted by Mathis Rekowski in his controlled chaos style, or the slender figure of Sybille Gebhardt on Hamburg’s harbour put into an innovative new context by Jindrich Novotny. The juxtaposition of photography and re-interpretation makes these diptychs a unique artistic experience.
Baldauf himself sees a special significance in this project. To him, this productive exchange between individual artistic spheres embodies the spirit of contemporary art, pushing the scene forward. This is one of the reasons why he established the magazine Vorn (German for “Forward”) over 10 years ago. Characteristic of his work is his distinctive flair for fashion and materiality, no doubt formed during his many years of experience as an Art Director. Joachim Baldauf’s work has been shown in The Deichtorhallen in Hamburg, and in Berlin’s CAMERA WORK gallery.
1965 Born in Weiler, Germany 1984-1987 Studied Textile Design at Reutlingen University, Reutlingen, Germany 1987-1989 Worked as a Textile Designer 1989-1998 Art Director for various magazines and brands 1992 Formed the Boom Communication Agency, Munich, Germany 1998-Present Freelance Photographer